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BScTourism and Entertainment Business Industry

Tuition fee €3,500 per year
Application fee €100 one-time

Non refundable.

More information

ltvk.lt/..-entertainment-business-industry 

Overview

The Tourism and Entertainment Business Industry study programme aims to train qualified professionals capable of researching, analyzing the tourism and entertainment business environment and adapting to the changing business environment, modern labor market requirements, establishing and managing tourism, entertainment and wellness services companies, making innovative decisions, increasing competitive advantage, and developing and organizing targeted service packages.

The study programme focuses not only on the development of professional special competencies, but also on the broad development of key competences, values, responding to the current tourism and entertainment sector specialist, managerial competencies, based on knowledge transfer and analysis, critical assessment, problem solving, the application of innovative measures.

Programme structure

Specializations:

Management of travel and excursions – Organizes tours, excursions that meet the needs of modern tourists, book and sell tours organized and individual tourism services.

Event management – Organizes different types of events, plans the activities of event companies.

Management of SPA and wellness tourism – Organizes and manages sales of products of wellness, spa and sports club business.



Core and compulsory subjects

  • Document management
  • Tourism basics
  • Foreign language (English)
  • Fundamentals of management
  • Tourism and entertainment business marketing
  • Sustainable tourism
  • Innovation and digitization in tourism
  • Accommodation and food services
  • Business planning and establishment
  • Enterprise‘s finance and accounting basics
  • Tourism business law
  • Basics of events arrangement
  • Computer ticket reservation systems
  • Planning and organization of tours
  • Events maintenance
  • Lithuanian tourism resources and geography basics
  • Tour preparation methodology and guide rhetoric
  • Professional ethics and intercultural communication
  • Research methodology
  • Tourism and entertainment business research

Optional subjects (9 cr.)

  • Optional subjects 1
  • Optional subjects 2
  • Optional subjects 3

Specialization subjects:

  • Travel and excursion management (15 cr.)
  • Basics of Lithuanian culture and history
  • Legal regulation of the activities of guides and tour operators
  • Travel business management

Specialization subjects:

  • SPA and wellness tourism management (15 cr.)
  • Health tourism
  • Organization of amusement parks and sports clubs
  • Organization of SPA and wellness service companies

Specialization subjects:

  • Event management (15 cr.)
  • Organization of sports events
  • Organization of conferences and business events
  • Organization of amusement and leisure events

Professional practices (30 cr.)

  • Travel cognitive practice
  • Accommodation and food service practice
  • Recreational activities practice
  • Final internship

Course paper

Bachelor Graduation Thesis

  • In order for college graduates to find successfully employment and remain competitive in the labor market, practical training predominates in the programme. Internships are performed in successfully operating Lithuanian tourism and event business companies. Social partners of this programme: Hotel Amberton Klaipeda, Smiltyne Yacht Club, Center of Klaipeda Tourism and Culture Information, Klaipeda Center of Region Tourism Information, Ltd Amadeus Lietuva, Linksmas Lagaminas and others. Students also have excellent opportunities to study and perform internships in foreign HEI through via exchange programs.

Career opportunities

Career opportunities: Graduates of this programme can work as specialists in tourism information centers, organizers and guides of excursions and educational programmes in museums, guides, managers – consultants in travel agencies, managers in accommodation and catering establishments, event organizers – companies organizing events, leisure and entertainment centers, accommodation, spas and wellness centers, as well as enterprising and entrepreneurial graduates who can set up and run their own businesses.

Opportunities for further studies: Graduates can apply for credit transfer if they want to study according to university undergraduate study programmes. After completing additional studies or fulfilling other requirements set by the higher education institution, they have the right to enter the second cycle master’s studies.

Apply now! Spring semester 2025/26
Application deadline
31 Jul 2025, 23:59:59
Eastern European Time
Studies commence
2 Feb 2026
Apply now! Spring semester 2025/26
Application deadline
31 Jul 2025, 23:59:59
Eastern European Time
Studies commence
2 Feb 2026